The Cat's Eye
Sauron was a cat. Then he became an eye. How Silicon Valley read Tolkien — and chose exactly the wrong symbols.
2026 · 8 min read
Read article →Research · Culture · Symbols · Visual Thinking
The Cabinet is a space for the research behind my work: cultural references, symbols, stories and visual systems that shape how I interpret complex subjects and turn them into meaningful visual experiences.
Sauron was a cat. Then he became an eye. How Silicon Valley read Tolkien — and chose exactly the wrong symbols.
2026 · 8 min read
Read article →El-Shayyalin by Rima Khcheich — the song that accompanied a difficult transition and taught me why I needed to learn Arabic.
May 2026 · 4 min read
Read article →One shape. One colour. Five thousand years of the same idea — the Nazar amulet and what it means from a design point of view.
May 2026 · 4 min read
Read article →On the Flower Men of Saudi Arabia — a living visual language worn on the body, renewed every morning with jasmine and mountain herbs. And what it has to do with design.
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