Chiara Alduini — Independent Creative Director
EN — English
About

Agency‑in‑a‑Box

Creative Director · Cultural Storyteller · Agency‑in‑a‑Box

I'm Chiara Alduini — an independent Creative Director, Cultural Storyteller, Illustrator and Web Designer with more than 20 years of international experience.

My work sits at the intersection of culture, identity, heritage and visual communication. I collaborate with cultural institutions, NGOs, embassies and purpose-driven organisations that need more than branding — they need a complete narrative world. A coherent visual language shaped through strategic thinking, cultural sensitivity and strong artistic direction, from naming and identity systems to websites, campaigns, publications and immersive environments.

One creative vision, from concept to execution. Strategic depth with the clarity of a single authorship.

My core expertise is cultural storytelling: translating complex histories, identities and values into visual systems that feel both rigorous and emotionally alive. Over the years I have worked with institutions including the Italian Embassy in Amman, Società Dante Alighieri, UNESCO, OVS, Loescher Editore and Terme di Sirmione, as well as organisations across Italy, Jordan and the wider Middle East. In 2004, I was invited to lead an information design workshop during Design Week Amman.

Alongside commissioned work, I maintain an independent artistic practice focused on digital frescoes, archival collage and illustrated narrative worlds rooted in historical, symbolic and anthropological research. This personal exploration continuously informs my professional work, allowing me to approach each project with both conceptual depth and visual experimentation.

For me, strategy and artistry are never separate disciplines. Every project I create is built through both.

If you want to know more about who I am — beyond the work — the best place to start is The Cabinet: a space where I collect the art, music, symbols and visual culture that feed my curiosity and shape my thinking.

Selected projects and portfolio: chiaraalduini.it

Brand Identity Art Direction Information Design Illustration Collage Editorial Design IT / EN / AR Web Design Social Media Project Management Remote Work

What I can do for you

Brand Identity & Strategy

You need a name, a logo, a complete visual system — something that makes your brand recognisable and coherent across every touchpoint. From positioning to final delivery.

Institutional & Cultural Communication

You have a complex message — multilingual, intercultural, or data-heavy — and you need it to become clear, beautiful and effective. Embassies, NGOs, cultural institutions, international projects.

Illustration & Information Design

You have data, a story, or a concept that needs to become a visual. Maps, infographics, editorial illustration, book covers, educational materials.

Art Direction

You have a project that needs a creative vision to guide it — from brief to final output. I coordinate the visual strategy and make sure everything speaks the same language.