Available for selected projects · Brescia, Italy · Working internationally

Creative Director Visual Storyteller

From research to execution, I transform ideas into meaningful digital experiences through creative direction, storytelling, interaction and visual design.

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Areas of Expertise

What
I Do

I work across creative direction, visual identity and visual storytelling — turning complex subjects into clear, distinctive and engaging visual experiences.

01

Creative Direction
& Visual Identity

From research and concept to visual language and complete identity systems. I develop the creative direction and bring it through to the final result.

Strategic Branding
02

Visual Storytelling
& Information Design

I transform complex stories, research and information into visual narratives, publications, exhibitions, educational materials and communication systems.

Institutional
03

Digital
& Interactive Experiences

I translate stories and ideas into digital experiences, from editorial websites and interactive maps to experimental cultural projects.

Illustration & Editorial
Selected Work

Selected
Work

A selection of projects where research, concept and visual thinking come together — across cultural, institutional and commercial contexts.

SELA — Sustainable Communication System
Signature Case Study

SELA JO - NGO JORDAN

Building a Sustainable Communication System
Transforming an NGO from organisation-centred communication to donor-centred storytelling.

Communication Strategy Visual Identity NGO Training
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Discover Petra with Ahmad — Educational Design
Case Study · 02

Discover Petra
with Ahmad

Making 2,000 years of cultural heritage accessible to young visitors through storytelling, illustration and interactive design.

Educational Design Illustration NGO Bilingual
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Linea Calì · 13 Visual Worlds
Case Study · 03

Linea Calì · 13 Visual Worlds

Research, symbolism and illustration transformed into a collection of distinctive visual worlds.

Brand Identity Web Design Campaigns Interior
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Prati Assicurazioni
Case Study · 04

Prati
Assicurazioni

Complete creative direction: logo, website, campaigns and interior design.

Strategic Branding Visual Identity Campaigns Web Design
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Atlas of Forgotten Queens
Case Study · 05

Atlas of
Forgotten Queens

An interactive exploration of six historical women rulers, combining research, symbolism, cartography and visual storytelling.

Digital Experience Cultural Research Storytelling Interactive Design
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Human by Design
Case Study · 06

Human by
Design

A self-initiated brand world exploring tea, patisserie, flowers and contemporary visual identity.

Brand Experiment Creative Direction Visual Identity AI-Assisted Workflow
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Explore the Complete Portfolio A curated collection of strategic communication, brand identity, cultural storytelling, editorial systems and experimental research. View All Projects →