Three areas of practice, one through line: making complex things clear. From diplomatic identities to NGO campaigns, illustrated books to brand systems — always with strategic intention and a recognisable visual language.
Visual identity systems with strategic foundations. From positioning to logo, website, and campaigns.
Strategic BrandingCommunication for embassies, NGOs, cultural institutions and international projects.
InstitutionalCollage, illustrated maps, infographics, book covers, educational materials. Visual stories that work on paper and screen.
Illustration & EditorialThree projects that show the full depth of the process — from brief to final result.
Educational project for children visiting the UNESCO World Heritage site of Petra, developed with NGO SELA. Bilingual Arabic–English storytelling and interactive design.
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Visual identity celebrating 75 years of diplomatic relations between Italy and Jordan, commissioned by the Italian Embassy in Amman.
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Complete creative direction for an insurance agency — from naming and logo to website, social campaigns, and physical space design.
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