From research to execution, I transform ideas into meaningful digital experiences through creative direction, storytelling, interaction and visual design.
I work across creative direction, visual identity and visual storytelling — turning complex subjects into clear, distinctive and engaging visual experiences.
From research and concept to visual language and complete identity systems. I develop the creative direction and bring it through to the final result.
Strategic BrandingI transform complex stories, research and information into visual narratives, publications, exhibitions, educational materials and communication systems.
InstitutionalI translate stories and ideas into digital experiences, from editorial websites and interactive maps to experimental cultural projects.
Illustration & EditorialA selection of projects where research, concept and visual thinking come together — across cultural, institutional and commercial contexts.
Making 2,000 years of cultural heritage accessible to young visitors through storytelling, illustration and interactive design.
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A bilingual visual identity and exhibition celebrating 75 years of diplomatic relations between Italy and Jordan.
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Research, symbolism and illustration transformed into a collection of distinctive visual worlds.
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