Visual Identity Project: Frittanza

Visual Identity Project: Frittanza

Project Description:

For this Visual Identity project, a complete branding was created for a restaurant dedicated exclusively to fried fast food. The main objective was to develop a visual identity that reflected the young and dynamic spirit of the place, evoking a sense of nostalgia for the 1980s, particularly the paninari movement.

Naming and Copywriting:

The name chosen for the restaurant is "Frittanza". The name selection was strategic, aiming to immediately evoke the concept of fried food and a lively, informal atmosphere. The pay-off, "Bella lì, è tutto fritto" (which roughly translates to "Hey there, everything is fried"), was selected to reinforce the identity of the restaurant, using a typical youthful Milanese expression that highlights the brand's casual and fun approach.

Logo Design:

The logo was designed with a creative approach that combines iconic visual elements of the 1980s with a modern touch. The main pictogram depicts French fries, which can also be interpreted as a punk crest, a symbol of rebellion and originality typical of that era. This dual interpretation adds a layer of depth and visual playfulness to the logo.

Color Palette and Graphics:

The choice of colors and graphics was deliberately inspired by the 1980s. Bright and bold colors reminiscent of the pop aesthetics of that decade were used, with neon and contrasting tones. The graphics include typical design elements of the period, such as geometric patterns and retro fonts, to create a cohesive and recognizable look.

Conclusion:

The Visual Identity project for Frittanza represents a complete branding operation, from creating the name and pay-off to designing the logo and choosing the color palette and graphics. The visual identity created perfectly captures the essence of the restaurant, evoking nostalgia for the 1980s and offering a fresh and captivating visual experience for the modern audience.

This project is an example of how a well-designed visual identity can effectively communicate the character and spirit of a brand, creating an emotional connection with its target audience.