Latteria Alta Italia
Local · Artisanal · Italian

Client

Latteria Alta Italia · Local Farm

Scope

Logo Design · Brand Identity · Packaging Design · Illustration

Year

2017

Latteria Alta Italia — brand identity
01 — Brief

The Brand Behind the Product

Two connected briefs, one visual world. Latteria Alta Italia is a local Italian dairy brand that needed a logo with the warmth and authority of a classic — modern enough to work today, timeless enough to outlast trends.

Local Farm is an artisanal yogurt and milk producer requiring a complete logotype and packaging system that could communicate freshness, locality, and craft quality at a glance.

02 — The Approach

Modern Vintage

For Latteria Alta Italia, the design direction was modern vintage — a logo that references the visual language of Italian dairy tradition without becoming nostalgic pastiche. Clean geometry, considered letterforms, and a restrained palette that works on labels, stamps, and packaging alike.

For Local Farm, the packaging system was built around hand-drawn botanical illustrations — fruits, herbs, and natural elements that change per flavour while maintaining a consistent brand framework. Each yogurt variety has its own illustration, its own colour, its own personality — unified by the same typographic and structural logic.

03 — Packaging

Local Farm — Yogurt Line

Local Farm yogurt packaging Local Farm yogurt packaging
Local Farm yogurt packaging Local Farm yogurt packaging
04 — Logo System

Latteria Alta Italia

Latteria Alta Italia logo design Latteria Alta Italia logo design
Latteria Alta Italia logo applications Latteria Alta Italia logo applications
Latteria Alta Italia brand system
"Two dairy brands, one design philosophy — local provenance made visible."
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