Latteria Alta Italia
Local · Artisanal · Italian

Client

Latteria Alta Italia · Local Farm

Scope

Logo Design · Brand Identity · Packaging Design · Illustration

Year

2017

Latteria Alta Italia — brand identity
01 — Brief

The Brand Behind the Product

Two connected briefs, one visual world. Latteria Alta Italia is a local Italian dairy brand that needed a logo with the warmth and authority of a classic — modern enough to work today, timeless enough to outlast trends.

Local Farm is an artisanal yogurt and milk producer requiring a complete logotype and packaging system that could communicate freshness, locality, and craft quality at a glance.

Latteria Alta Italia — logo design Latteria Alta Italia — logo applications
02 — The Approach

Modern Vintage

For Latteria Alta Italia, the design direction was modern vintage — a logo that references the visual language of Italian dairy tradition without becoming nostalgic pastiche. Clean geometry, considered letterforms, and a restrained palette that works on labels, stamps, and packaging alike.

For Local Farm, the packaging system was built around hand-drawn botanical illustrations — fruits, herbs, and natural elements that change per flavour while maintaining a consistent brand framework. Each yogurt variety has its own illustration, its own colour, its own personality — unified by the same typographic and structural logic.

03 — Packaging

Local Farm — Yogurt Line

Local Farm yogurt packaging Local Farm yogurt packaging
Local Farm yogurt packaging Local Farm yogurt packaging
04 — Logo System

Latteria Alta Italia

Latteria Alta Italia logo applications Latteria Alta Italia brand system
"Two dairy brands, one design philosophy — local provenance made visible."
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