Making Technology Approachable
Kayma is a tool designed to calculate and adjust temperature in apartment buildings with central heating — a technically complex product that needed to be communicated clearly to a non-technical audience.
The brief from Borgo Creativo, a Brescia-based creative agency, was to develop a complete illustration system for use across a technical brochure, promotional video, and website. Every visual had to make the invisible logic of the product immediately readable.
