Design Dante Alighieri – Multilingual Campaigns
This project aimed to promote Italian language courses in Jordan, targeting both teenagers and children from Italian-speaking families. The goal was to create visually engaging and culturally relevant campaigns that connect with each audience in an authentic and relatable way.
- Engaging Teens | Italian for Arabic Speakers
- Used Jordanian dialect expressions for familiarity.
- Protagonist communicates via smartphone and emojis, reflecting youth culture.
- Created a relatable and authentic experience for the teenage audience.
- Connecting Families | Italian for Children with Italian-speaking Parents
- Centered on the emotional bond between parents and children.
- Question “Do your mom and dad speak Italian?” posed by children to highlight intergenerational connection.
- Bilingual approach (English & Italian) mirrors expat family realities.
- Visual & Multimedia Design
- Graphic Design: Posters, social media banners, and digital flyers aligned with campaign branding.
- Multiplatform Integration: Adapted for web, social media, and event materials to ensure consistent communication.
Impact:
Culturally relevant, visually cohesive campaigns that engage diverse audiences while highlighting the value of Italian language and culture.
